The Britpop war was in full swing when the last truly new Lotus, the Elise, hit showrooms, so it's fitting that Blur will be in the middle of a shock pre-comeback warm-up tour when the Evora goes on sale this year.
A brand as iconic and emotive as Colin Chapman's has to be more careful than most when unveiling a new motor, because not only are expectations high - they're also quite specific; every fan knows what they think a Lotus should be. Fortunately, reaction to the Evora - officially the world's first 2+2 mid-engined coupé - has been positive thus far.
Making a car that will simultaneously provide an Einstein-sharp driving experience with Johnny Vegas-soft touring ability is no small feat, but that's what Lotus claims it has done. We'll find out when we get behind the wheel, but a 3.5-litre V6 engine pushing out 276bhp in a shell weighing just 1,350kg sounds promising.