Audi celebrates its centenary

As the rest of the car industry is struggling Audi is celebrating 100 years of car production. The firm is in rude health despite the economic downturn and is determined to celebrate its one-hundredth year in business with a spectacular exhibition at its museum in Ingolstadt. Titled “From Horch to Audi, The history of perfection has a new name”, the exhibition will gather Audi's most historic cars to celebrate 100 years, including the world premiere of a rebuilt Audi Front 225 Special Roadster.

Among the huge exhibition are thirteen highly significant cars from Audi's pre-war years, including an Audi Type A that dates from 1911. This unique car features a 26 horsepower engine and has been loaned to Audi by the National Technical Museum in Prague. Other landmark cars from Audi include a 1923 Type M, which in its day was one of Germany's most luxurious and expensive cars, as well as Audi's first 8-cylinder model, the Type R “Imperator”.

The exhibition will outline the company's growth from Horch, through its inclusion of brands Audi, DKW, Horch and Wanderer, which Audi's four-ringed badge symbolises. A must for Audi fans worldwide, the exhibition will be opening its doors in Ingolstadt on March 11 and runs until July 16.

Kyle Fortune