Chevrolet gave new meaning to the phrase "see a penny, pick it up" this week when it unveiled an unusual new billboard advert in New Oxford Street in London.
The 20-foot ad hoarding was made using 20,000 real pennies to accompany the strap line that boasted the 769,500-pence starting price of the Aveo hatchback.
However, it took passers-by just 30-minutes to deconstruct the advert, as they helped themselves to the money.
Chevrolet's Les Turton commented: "We're glad we've topped up lots of people's wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes."
More news and reviews from Chevrolet
Buying Guide : All models Chevrolet
New & Used Car : all offers Chevrolet
Picture Gallery Chevrolet
More motoring news
Message Boards - Talk about it
Re: Yahoo Buyer Protection Program (Dalon B) Re: Ford KA Angel Headlights (Dalon B) Re: daihatsu applause (Dalon B)  |
Discover Koleos Renault Koleos. 4 x 4 Outside. Renault Inside. Take the high road |
 |
Search for the best insurance deal with our MotorWizard Save cash now >> |
 |
Never get lost They're all the rage and now you can find the best prices at Yahoo! Cars. Search for GPS & Sat Nav |
 |
Search car parts Compare the best online prices for tyres, alloys, car parts, stereos, sat nav and more. Find a part >> |
 |
