Land Rover offsets more customers' CO<sub>2</sub>

Land Rover offsets more customers' CO₂

Land Rover claims to operate the world's largest consumer CO₂ offset programme and this week announced that the Middle East market was joining the scheme.

Since the start of October, Land Rover pledges to offset the first 72,000 kilometres (approximately 44,739 miles) travelled by customers in the Gulf and Levant region, as well as the CO₂ generated in the UK by producing cars for the Middle East.

The offsetting programme started in Britain and has since been signed up to by The Netherlands, Belgium, Norway, Sweden and Austria, with other countries expected to join later this year.

Land Rover's carbon offset plan is part of its programme of sustainable engineering initiatives that come under the 'e_TERRAIN TECHNOLOGIES' banner.

The first production vehicle to fit under that title is the new Freelander 2 TD4_e, which was launched at the Paris Show last week.

Utilising stop-start technology, the Freelander's CO₂ emissions have been reduced from 194g/km to 179g/km, with an improvement in fuel economy from 37.7mpg 41.5mpg.

Shane O' Donoghue