Volvo is set to introduce new front seats that massage and cool their drivers.
The seats will be available in the Executive trims of the S80 and XC90 from May.
Using five inflatable pockets within the seat's padding, the pockets expand and retract to gently knead the driver's back.
Ventilation also helps keep the driver's body temperature at the right level, which Volvo says helps the driver arrive feeling fresher.
The new seats are part of a luxury upgrade for the premium versions of the XC90 and S80.
This includes new hand-stitched leather on the door handles, ambient interior lighting and a new analogue clock set into the dash.
The XC90 Executive costs from £46,525 and the S80 Executive starts at £48,100.
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