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Ferrari merchandise, Prancing donkey

Ferrari merchandise, Prancing donkey
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It's amazing that Ferrari is still in business, really, because no company (with the possible exception of Burberry) has its corporate branding plastered on as much tacky rubbish as the Maranello maker. Yet, unlike a Burberry jumper, see an actual, real Ferrari and most of us still stop and stare at it with slack jawed wonderment.

Which is amazing, given that the same people will laugh in open mouthed glee at the sight of a grown man wearing the 'men's prancing horse bomber jacket, red' (£163.05), or the 'men's Scuderia Ferrari jogging suit trousers, red' (£49.30), or the 'Ferrari vintage headcraft' (£121.33) - a silk and leather bandana with a picture of a steering wheel on it. How come people still buy Ferraris, we ask you?

Still, nothing says 'I have the car' like wearing the clothes, unless you buy one of those 'my other car's a Ferrari' things for your rear windscreen. We're jesting, of course, but Ferrari merchandise is so tasteless that it surely makes the most amazing ironic gift for the avid petrolhead - just make sure they know it's a joke. And buy something cheap like a mug in case it backfires.

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Mark Nichol



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Ferrari merchandise, Prancing donkey
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Ferrari merchandise, Prancing donkey
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