MINI's million milestone

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It might be a small car, but the MINI is proving to be a huge export success.

Since it was introduced in 2001 more than one million MINIs have been exported overseas.

Around 80% of the busy Plant Oxford production facility's output is sent abroad, MINIs going to over 80 countries worldwide.

One of the biggest export markets for the MINI is America, the big-car country falling in love with the diminutive British export.

In the first half of the year MINI USA has reported sales of 26,400 cars, an increase of 33.6%.

The increase in MINI sales across the Atlantic is partially being driven by US consumers' desire to use less fuel - MINI dealers regularly taking trucks and SUVs as trade-ins.

Oliver Zipse, Managing Director MINI Plant Oxford said: “Export is a key factor for the success and stability of our MINI Plant in Oxford. Since MINI was launched we have seen a significant increase in export from less than 60 per cent in 2001 to over 80 per cent this year.”

Kyle Fortune

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