SEAT is one of the manufactures taking part in the Taster Test Drive section of the show, where visitors with a valid driving licence can try out a selection of cars on a dedicated 2.2 kilometre route.

Back inside the show, there are several new and sporty SEATs on display. Most prominently, SEAT chose the London show to give its new Leon Cupra its world debut. Featuring styling influenced by SEAT touring car racers, yet relatively subtle spoilers, the new Cupra packs a 240bhp version of the 2-litre turbocharged direct-injection engine used in the also new SEAT Leon FR. That makes the Leon the most powerful production SEAT to date when it goes on sale in the UK early next year.

Both FR (Formula Racing) models of the Leon and Altea ranges are also on display in London, available with either a 200bhp petrol engine or a 170bhp diesel.

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