Massive hype continues to surround the launch of the new Fiat 500. The latest event took place last night at the London Eye, with an example of Fiat's new supermini being loaded into one of the capsules and taking to the air exactly 500 hours into 2008. The 500 will stay in the Eye until February 3rd, covering an estimated 84 miles.
That wasn't enough publicity for Fiat though, so a troop of celebrities were invited to join in the fun amongst 500 VIP guests and another 1,500 invited members of the public. We spotted Kelly Osbourne, Jade Jagger, Eva Herzigova, Eddie Jordan and Leah Wood, though the limelight was given to Mika, who performed on stage with an example of the 500, as did The Feeling and The Vibrants.
Sales of the new 500 are already exceeding expectations, so it'll take you a while to get your hands on one, but you can skip the queue by entering a competition that will run at the London Eye while the 500 rotates above. Eva Herzigova was seen looking for the keys of the display model in her desperation to get her hands on the 500 before the rest of us...
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