Fiat promises its new flagship London showroom will be much more than just somewhere to sell cars from. It says Fiat Marylebone, situated on London's Wigmore Street, will be a destination for Fiat fans from all over the UK, offering them a full Fiat-world experience.
The company is calling the new showroom an 'experience centre' and says that the venue will also be used for fashion shows and art exhibitions. It will be the first Fiat showroom in the centre of London for more than 10 years and follows hot on the heels of the hugely successful launch of the new Fiat 500.
Tony Dittli is in charge of the new showroom and says: "We expect people to come from around the country to see us. They will be able to enjoy a friendly atmosphere and experience a whole new approach to the Fiat brand. If they like what they see, they can contact their dealer when they get home. That's the idea of it."
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