Geneva 2011: Mazda Minagi concept

- New Qashqai rivalling crossover - Close to production - Debuts new Mazda styling language

While you'll already have assumed that the tiny mirrors aren't going to be on the showroom car, the rest of the Mazda Minagi looks fairly ready to go. As you can see, it's a crossover in the Qashqai mould, and will eventually lead to a new CX-5 model.

What's all the fuss about?

There's nothing new in the unveiling of a crossover, but the Minagi is a little bit more than that: it “begins a brand new chapter” in Mazda's history, says company President Takashi Yamanouchi. That chapter is the 'Kodo' chapter, which is the name given to Mazda's new design language, debuted here. We agree it's not a huge departure from what went before, but is does make for a sharp crossover.

Any new technology?

Mazda says so, and it calls it 'Skyactiv'. The term refers to all of Mazda's latest engine, gearbox and chassis technology, which is - unsurprisingly - aimed at decreasing consumption while having the opposite effect on “driving pleasure.” Essentially it means weight reduction wherever possible, and bringing technology like stop-start, regenerative braking, and hybrid and electric drivetrains. Nothing revolutionary, but useful.

Estimated release date: 2013

Estimated cost: From £18,000

Extra images by United Pictures

SHARE THIS ARTICLE

Latest Reviews

  • First Drive: McLaren 650S Spider
    First Drive: McLaren 650S Spider

    McLaren 650S What’s new?The 650S is essentially an evolution of the 12C, but with such a comprehensive spectrum of upgrades that symbolically it’s more like a brand new … More »First Drive: McLaren 650S Spider

    First Drive: McLaren 650S Spider

    McLaren 650S What’s new?The 650S is essentially an evolution of the 12C, but with such a comprehensive spectrum of upgrades that symbolically it’s more like a brand new car. Its mighty turbocharged V8 engine now has the sort of power you only used to get in unobtanium-rare hypercars, and the fact that the 650S is half a …

  • First Drive: Mercedes-Benz GLA
    First Drive: Mercedes-Benz GLA

    This is the smallest Mercedes-Benz with any kind of off-road leanings, and arguably it’s also the first proper crossover from the German firm. More »First Drive: Mercedes-Benz GLA

    First Drive: Mercedes-Benz GLA

    This is the smallest Mercedes-Benz with any kind of off-road leanings, and arguably it’s also the first proper crossover from the German firm.