Mazda's Souga concept is not just one car but a whole raft of designs that will be dictated by the people who order it. No one Souga will be the same as the customer uses 3D software to style and customise their Mazda. What's so cool about this?
Mazda has recognised that many young drivers want something sporty yet affordable. The Souga delivers this with its curvy and low-slung styling, yet the electrically powered sports car can also be styled to suit the owner's personal taste. To make it a reality for young drivers, the base car will cost a mere $2,000 (only £1,320 or so) and the owner then only pays for the energy they use to drive it. Any amazing technology?
Other than the customer being able to design their own car, Mazda reckons that all mobile phone and information technologies will be incorporated into our clothes by 2030, so the Souga makes a return to simple controls to operate it. This makes the Souga a more enjoyable car to drive, while the electric powerplant makes it clean and efficient. Where would it fit in the model range of the future?
The Souga sits somewhere between the Mazda2 and the MX-5 roadster, offering all of the economy and affordability of Mazda's supermini but with the thrills and driver focus of the MX-5. With such a low starting price, the Souga will also appeal to those seeking a budget car as well as drivers who want something sporty.