Shock new British carmaker launched

A brand new luxury car company from the UK will be launched at the Frankfurt Motor Show.

Called Eterniti, the company has seemingly emerged from nowhere, and very little is known about exactly what it will do and who is behind it.

All we have is the above sketch of a sporty crossover and a website hosting a teaser video that ends with the word 'Hemera' - presumably the name of the car. It can be found at www.eternitimotors.com.

We know it will be a luxury brand because of the three lines of the press release making the shock announcement, which read: 'A new luxury car brand is coming. A different kind of luxury car brand. A luxury car brand from London.'

The similarity between this and the name of Nissan's luxury car brand, Infiniti, hasn't passed anyone by, although the Japanese company is said to know nothing about Eterniti.

Talking to CNET, an Eterniti spokesperson attempted to give credibility to the brand by claiming that “there are people with lots of experience of motorsport, luxury cars, high-performance road cars and driving experts involved.”

Going further, the spokesperson said that the car will give buyers a raft of personalisation options, including “a diamond encrusted roof lining,” should they desire it.

Rumour has it the car could cost in excess of £100,000; the perfect recession runabout, then.

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